Outpoint recently teamed up with plant-based meat startup v2 to create a series of animated videos. Our brief was to create social content that amplified brand awareness and promoted their latest nationwide deal with Woolworths.
The campaign would also capitalise on oOh!’s extensive digital network which meant the creative needed to be impactful on a range of screen sizes including a mega-panel at the Macquarie Centre in Sydney.
Our team developed a suite of animated videos that leveraged dynamic creative, to work effectively across a range of aspect ratios. The campaign was a huge success and we continued to work with V2 on a range of innovative digital campaigns.